Oct 31, 2016
KIN TECK TONG SHINES YET AGAIN AS SPBA HERITAGE BRAND WINNER
For the third time in a row, Kin Teck Tong is awarded the SPBA Heritage Brands Winner 2016.
Inaugurated in 2002 by the Association of Small & Medium Enterprises (ASME) and Lianhe Zaobao, the Singapore Prestige Brand Award (SPBA) recognises and honours Singapore brands that have been developed and managed effectively through various branding initiatives.
As a brand that represents professional Traditional Chinese Medicine (TCM) and the integration of TCM treatment methods with advanced sports science for sports injury rehabilitation, Kin Teck Tong continues to reach new milestones and achievements in 2016.
It begins with the honour of being appointed by the Basketball Association of Singapore as its exclusive TCM treatment partner on 19 February 2016. Under the 2-year partnership, Kin Teck Tong will be providing treatment services to the national players. This marks the second endorsement by a National Sports Association of the brand’s professionalism in sports injury rehabilitation – the first being the appointment by the Singapore Athletics Association in December 2015.
The brand also believes strongly in innovation in order to stay competitive and relevant. On 19 July 2016, Kin Teck Tong successfully supported AiTreat, a start-up incubated by Nanyang Technological University, in creating EMMA – the world’s first robot therapist. The innovation is aimed at improving the efficiency and productivity of providing therapy to patients in the future. The prototype launch was marked by the presence of major media representatives such as Today, Channel NewsAsia and Straits Times.
Other milestones achieved include the establishment of a comprehensive Customer Relation Management (CRM) system that is set to improve business relationships with customers, assisting in customer retention and driving sales growth. The company also put in place a formal channel for feedback and complaint to assist the improvement of service from customers’ opinions. These achievements enabled further lifting of the brand’s image and strengthened the brand’s competitive edge.
Receiving the SPBA 2016 Heritage Brands award is both an honour and recognition of the company’s effort in building the Kin Teck Tong brand. The company will continue to strive in being the partner of choice for TCM treatment, sports injury rehabilitation and pain management.
Sep 10-12, 2016
A LONG WEEKEND WITH SHOULDER AND NECK
During the long weekend that just passed, while many were chilling either at home or engaging in leisurely activities, a group of people gathered at the Singapore Sports Hub to diligently learn about shoulder and neck.
Over the course of 3 days, the group made up of physicians, therapists, sports coaches and general public eagerly attended the Myofascial Chains Rehab and Function Assessment—Shoulder and Neck course. Organised by Kin Teck Tong and supported by e2i, the course was conducted by the renowned Professor Bi Yiming from Beijing University of Physical Education who is also the Sports Consultant of Kin Teck Tong.
Held at the Sports Hub Library, the course is the first of its series and is aimed at training the participants to properly assess and identify the root cause of neck and shoulder pain and injury, followed by applying the appropriate rehabilitation techniques to solve the problem. The highly interactive and practical course structure saw participants being engaged enthusiastically to practise functional assessment methods and rehabilitation techniques such as body posture adjustment, corrective movements and manipulation therapy. These are all based on the theory of Myofascial Chains.
Many participants were amazed by how quickly certain pain or injury can be resolved with the right treatment. The highlight of the course took place on the third day when a random patron of the library who is also from the national basketball team came forward with a shoulder problem and walked away with much better shoulder mobility after a quick few minutes of therapy by Professor Bi. Most participants completed the course feeling better equipped with the skills to perform injury rehabilitation treatment for the neck and shoulder areas.
The second series of the course will be on Functional Anatomy and Functional Training, to be held over 4 days (1-2 December and 8-9 December 2016). To learn more about the course or to apply, please contact via Email: firstname.lastname@example.org or email@example.com
Jul 18, 2016
ROBOT THERAPIST HITS THE SPOT WITH ATHLETES
Start-up incubated by Nanyang Technological University, Singapore unveils prototype robot in trials for sports rehabilitation
If you see a physiotherapist or a Chinese physician for a sprained back, do not be surprised if your therapist turns out to be a robot.
Meet Emma, unveiled today by a start-up incubated by Nanyang Technological University (NTU Singapore), which has been treating Singapore’s national athletes, such as national basketballer and Mediacorp actor Chase Tan.
Short for Expert Manipulative Massage Automation, Emma is now treating patients at the Singapore Sports Hub, using acupoint therapy to relieve muscle strains and injuries.
Developed by AiTreat, a start-up company founded by NTU graduate Albert Zhang, Emma is undergoing user trials at Kin Teck Tong’s Sports Science and Chinese Medicine Clinic at the Kallang Wave Mall.
Mr Zhang, the creator of Emma, said his creation, a robotic arm with a 3D-printed massage tip that runs on proprietary software, can resolve some of the challenges faced by sports therapy clinics, such as a shortage of trained therapists and a need to deliver high quality therapy consistently.
“We have designed Emma as a clinically precise tool that can automatically carry out treatment for patients as prescribed by a physiotherapist or Chinese physician,” said Mr Zhang, who graduated in 2010 from NTU’s Double Degree programme in Biomedical Sciences and Chinese Medicine.
“This is probably the first such robot in the world developed specifically for use by Traditional Chinese Medicine (TCM) physicians and sports therapists. Our aim is not to replace the therapists who are skilled in sports massage and acupoint therapy, but to improve productivity by enabling one therapist to treat multiple patients with the help of our robots.”
Emma, which has a user-friendly interface and recommended guidelines for various sports injuries, was designed by Mr Zhang based on his experience as a licensed TCM physician in Singapore for the past five years.
The robot consists of a single, 6-axis robotic arm capable of highly articulated movements, a 3D-stereoscopic camera for vision, and a customised, fully rotatable 3D-printed massage tip. Several safety features which work in tandem with advanced pressure sensors are also in-built, to ensure the comfort and the safety of its patients.
Since patient trials started last week at Kin Teck Tong, Emma has treated 50 patients with different conditions, such as tennis elbows, stiff neck and shoulders, lower back pain, as well as muscle pulls.
Integrating advanced sports science and traditional Chinese medicine, Kin Teck Tong is a modern medical institution with a chain of clinics that offer sports injury rehabilitation and pain management.
Executive Director of Kin Teck Tong, Ms Coco Zhang, said the new physiotherapy robot has the potential to be a disruptive innovation, especially in the TCM and sports science industry.
“Like many developed countries, Singapore has the problem of an aging population. Over the next decade, more people are going to suffer from physical ailments such as arthritis and will be seeking treatment,” Ms Zhang said.
“However, as the younger generation prefer knowledge-based jobs rather than physically intensive jobs such as massage therapists, there will likely be a shortage of trained therapists in future. In our trials with the robot, the experience has been very good, as it can perform most treatments as well as our therapists.”
Since Kin Teck Tong is the exclusive TCM Partner of the Singapore Athletic Association and Basketball Association of Singapore, delivering high quality therapy is extremely important for the athletes’ recovery, Ms Zhang added.
Physiotherapy meets the Cloud
To ensure a consistent quality of therapy, Emma has sensors and diagnostic functions that will measure the progress of the patient and the exact stiffness of a particular muscle or tendon.
These detailed diagnostics are uploaded to the cloud where the progress of each patient can be analysed and generated into a performance report. For the first time in TCM treatment, patients can accurately measure their recovery progress using precise empirical data.
This is extremely valuable for athletes, as their injuries, treatment and recovery can now be measured and monitored by their physician and therapists. In addition, the treatment programmes can be adjusted according to the progress of the patients’ recovery.
AiTreat’s propriety cloud intelligence is supported by Microsoft, after Mr Zhang and his teammates won the Microsoft Developer Day Start-up Challenge earlier this year.
Incubated at NTUitive, NTU’s innovation and enterprise arm, the one-year-old start-up spent six months developing their first prototype after receiving a grant from SPRING Singapore’s Ace Start-up grant.
After the clinical trials are completed, AiTreat will focus on developing its second-generation robot that is more compact and mobile.
“What we have demonstrated, is the possibility of having a tireless clinical massage therapist that always delivers high quality treatment,” added Mr Zhang.
Chief Executive Officer of NTU Innovation and NTUitive Dr Lim Jui said disruptive innovations like Emma are what the university hopes to achieve by nurturing an entrepreneurial and innovative culture amongst NTU students, graduates and professors.
“We are happy to support one of NTU’s promising graduates to turn his dream into reality that will benefit society,” Dr Lim said. “We hope to encourage more of our students to follow Albert’s footsteps, daring to dream and willing to plunge into uncharted waters to develop future solutions to benefit Singapore and the world.”
Jul 9-10, 2016
EXHIBITING A TOUCH OF GOODNESS – The Health and You Exhibition 2016
At the recent Health and You Exhibition held at Suntec Singapore from 9 – 10 July 2016, Kin Teck Tong stood out as a booth that is ceaselessly swarmed by visitors, eager to experience goodness. Indeed, “Exhibiting a Touch of Goodness” is the theme for the company’s participation at the recently concluded exhibition.
Preserving good health and pain-free living is what Kin Teck Tong constantly aims to achieve for the people. At the exhibition, the company injected its first dose of “Goodness” for the visitors by arranging Professor Bi Yimin, who is a renowned sports expert from China to give a talk on the exhibition main stage about the all so common pain and discomfort of the neck and shoulders areas. During his 1 hour talk, Professor Bi first taught the audience how to assess the various kinds of discomfort typically experienced at the areas around the neck and shoulders, before moving on to demonstrate a series of exercises to ease and improve the problems. After his talk, Professor Bi, who is also the sports consultant for Kin Teck Tong took time to further explain and demonstrate his exercises to interested visitors at the company’s booth.
At Kin Teck Tong’s booth, visitors were given the chance to experience a free 5 to 10 minutes of Tui-na therapy for the neck, shoulders or even the lower back. Physicians were also on-site to provide free health diagnosis. Not a single dollar was required to enjoy these “touches of goodness” and the long queue and crowd around the booth demonstrated the popularity of the services. Over the 2 days of exhibition, more than 1,300 people experienced the free therapy while over 150 people were given diagnosis and health advice from the physicians. Many smiles of relieve were seen leaving the booth!
Jul 7, 2016
DOUBLE YOUR KNOWLEDGE ON SPORTS INJURY – An informative talk with a dual perspective
Hosted by Kin Teck Tong, together with the Singapore Athletics Association and e2i, the free admission event was held at the Singapore Sports Hub Library on 7th July 2016. “Double Your Knowledge on Sports Injury” is a talk with the aim of promoting the understanding of sports injury and the various treatment options available.
Kin Teck Tong is a modern medical institution that offers sports injury rehabilitation through integrating advanced sports science and traditional Chinese medicine. The institution is the exclusive TCM partner of Singapore Athletics and Basketball Association of Singapore. Staying committed to its constant pursue to create greater awareness of sports injury rehabilitation, Kin Teck Tong brought together 2 experts in their respective fields to present and shed light to the topic of sports injury from 2 perspectives.
The evening started with Professor Bi Yimin who is a renowned sports expert from China, presenting to the participants functional assessment and revolutionized methods for shoulder and neck therapy. With a hands-on and interactive approach, Professor Bi brought the participants to their feet and all hyped up with his exercises and demonstrations. Many actually experienced instant relieve from pain and discomfort through the exercises taught!
The second expert, Dr. Andrew Dutton, a respected orthopedic surgeon from Mount Elizabeth Hospital, enhanced the knowledge of sports injury for the crowd through his detailed presentation of types and causes of injury, prevention and the treatment options. Dr. Andrew’s presentation, which included video clips of anthroscopic and keyhole procedures was a real-eye opener for many of the participants.
The enriching talk brought in over 100 audiences, which included athletes, therapist and even physicians! Over 1000 viewers viewed the live streaming of the event, courtesy of RING.TV. The event ended with a lucky draw and winners walked away with healthy goodies from Kin Teck Tong.
Professor Bi Yimin, who is also the sports consultant for Kin Teck Tong, will be holding a 3 days, full day course on Functional Assessment and Movement Therapy (Shoulder and Neck). The course will be from 10 to 12 September 2016. To learn more about the course or to apply, please contact via:
Email: firstname.lastname@example.org or email@example.com